What Alabama Voters Need to Know

TO: Interested Parties
FROM: Barry Moore for U.S. Senate
RE: What Alabama Voters Need to Know
DATE: May 26, 2026

Two things move this primary: voters seeing President Trump endorse Barry Moore, and voters knowing who Barry is. Trump’s endorsement is the single most decisive asset in any Alabama Republican primary. Barry’s biography — husband, father, veteran, small businessman, the most conservative member of Alabama’s delegation — closes the deal.

Get the Trump Endorsement Video in Front of Every Alabama Republican

Cut down President Trump’s on-camera endorsement of Barry needs to reach voters in all 67 counties. Watch it here: President Trump’s video endorsement of Barry Moore.

• D2 statewide on digital and connected TV — saturate the video across YouTube, Meta, X, and CTV. voters need to see Trump say Barry’s name.

• Extra weight in Mobile and Huntsville — the two DMAs with the largest pools of persuadable primary voters. Over-index spend in both.

• Heavy radio in rural Alabama — audio cuts on rural AM/FM and Christian radio reach the runoff-history voters who don’t live on social media.

Tell Barry’s Story — Veteran, Small Businessman, Most Conservative in the Delegation

• Husband, father, veteran, small businessman. Barry served his country, built a business, and raised a family in Alabama — not a creature of Montgomery or Washington.

• Most conservative Republican in Alabama’s delegation. Top ratings from Heritage, Club for Growth, and Conservative Review.

• Pro-life. Pro-gun. 100% ratings from National Right to Life and the NRA — no asterisks, no flip-flops.

• Cut taxes. Made life more affordable. Voted to extend the Trump tax cuts and roll back Biden’s inflation agenda.

Direct Mail to 2+ Primary Voters with Runoff History in 18 Counties

These voters need mail — not just digital — in:

Jefferson, Shelby, Cullman, Walker, Tuscaloosa, Marshall, Etowah, St. Clair, Blount, Talladega, Chilton, Fayette, Pickens, Bibb, Clarke, Clay, Hale, Marengo, Greene

About Barry Moore

Born and raised in Coffee County, Barry Moore is a Christian, husband, father, and small-business owner who served in the Alabama National Guard Reserves. In August 2015, at Ladd-Peebles Stadium in Mobile, he became the first elected official in the country to endorse Donald Trump for President and has always had his back since.

He is the only candidate for US Senate in Alabama with President Trump’s “Complete and Total Endorsement.”

Barry attended Auburn University, where he enlisted in the Alabama National Guard Reserves and met his wife Heather. After college, Barry and Heather founded BMI, Inc., a waste removal and demolition company, with one truck and a lot of hard work. Over two decades later, BMI continues to grow and prosper.

Elected to the House of Representatives in 2020, Barry is a member of the House Freedom Caucus. He was rated both the most conservative member in Alabama by CPAC and the state’s most effective legislator by the Center for Legislative Excellence. In Congress, he stood for farmers, veterans and small business owners and against Biden’s lawless Justice Department, the invasion at our border and the Radical Left’s social agenda.

Barry and Heather have four children (Jeremy and his wife Brittany, Kathleen and her husband Jack, Claudia and her husband Garrett, and Jeb), two grandchildren, and two dogs. He still lives in Coffee County.

Press Release